Not changed since the company's inception, DoorDash's original homepage was converting well but didn't reflect the company's maturation or voice.
Our redesign for the 2016 homepage used a photographic approach and emphasized a commitment to quality, precision and the diversity of places we could deliver without changing the main site architecture. I staged and shot a series of collages that went on to become the primary language for the brand.
![](https://freight.cargo.site/t/original/i/f22393f4d8ac72ca76525bce42664aad7e7d8bb5482956d8a27ba0cbbb2ce1be/Artboard-3-Copy-8_10.png)
Original Page
![](https://freight.cargo.site/t/original/i/3d92495856fee4f4133ff9b747071d52a08224e5e30a45334bc907ff466f4cdc/Artboard-3-Copy-7.png)
![](https://freight.cargo.site/t/original/i/974ca434590a802540c99172706cc8d1e204e7a3d1a02d9ef19357627dd8bd37/food1.png)
![](https://freight.cargo.site/t/original/i/3c714cef7ada9b484fce9d0e62fec501ab4a045ac6d2a580dfef17503a7a9911/food2.png)
![](https://freight.cargo.site/t/original/i/e10f1e56e5d306041f2948aedbd986591ec0760527e6712377a29df25c1eea7a/twitter.png)
App Store Screenshots
![](https://freight.cargo.site/t/original/i/4d92ade76f1e5b582aebb7ca697f54dcd102bd5442f1887e364c5c603e8f4972/play-store2.png)