First Day Life is breaking into the CPG market with a refreshing take on the kids’ gummy vitamin. To help them launch their product into the world, I provided direction for all areas of their website from content strategy to final assets. I shot all the lifestyle photos for both the website and social media, and created animated illustrations to highlight the more scientific processes of formulating their vitamins.
See the illustrations I created for their vitamin jars here.
![](https://freight.cargo.site/t/original/i/3755fbd22dec03a1facac75d629316c6ab611139378936d320c33e2c34837965/Screen-Shot-2018-10-03-at-11.34.22-AM.png)
![](https://freight.cargo.site/t/original/i/7674b37dc0abd5c898f5c820737ca23f0345ef5a220e8cb63d4da9126396230e/Screen-Shot-2018-10-03-at-11.34.55-AM.png)
![](https://freight.cargo.site/t/original/i/1e5097f11aba85bc57fae70730d952c27c4de958ad1d9cb40b3401c1c56a5fd3/Absorb2.gif)
![](https://freight.cargo.site/t/original/i/39466abd2210b552e6b0502d9d131fccfedb2e57e41580c0e4774ddb6e7096ed/Fruits.gif)
![](https://freight.cargo.site/t/original/i/57f8f321c5941def505396425ddb46888a88b3d34f01250d26442e280f102368/WhattheyNeed.gif)
![](https://freight.cargo.site/t/original/i/5431c96fea74e828c82b5bc54256ceec9b49ac1ae369419c04f2cf7edca332fb/plants.jpg)
![](https://freight.cargo.site/t/original/i/3d59624451b5a3a651ce7ea71b09fc19763b53ae950fffaaa4e3457ccf2dffd0/handfinal.jpg)
![](https://freight.cargo.site/t/original/i/d1f689dfb7eddea0ea811dc2798b072821949588079e3ed0654420e1cc0550c1/team.jpg)
![](https://freight.cargo.site/t/original/i/86d42490b9869c9723822d6a75ff5b8bc1b106673931483152793b70ec281ec5/1.jpg)
![](https://freight.cargo.site/t/original/i/5316c48dcf909bbf474d3e17c047cd659b05b7dc1d9b3a5dd0381bce634c68a0/Screen-Shot-2018-10-03-at-3.43.16-PM.png)
![](https://freight.cargo.site/t/original/i/8eeb14695f01b643d1097e7b1acbdda86d4f25547d4eee796461d88bebbdbeb7/allnatural.jpg)
![](https://freight.cargo.site/t/original/i/6ceadc80f8397657cf2bb08322a5d358b73dd79e7a7adae58c9c6f604debd257/colors.jpg)
![](https://freight.cargo.site/t/original/i/16e176a2acedd1d1c095b8ce2eb5db1ee3c805e6e54584a69e93550c93833734/absorb.jpg)
![](https://freight.cargo.site/t/original/i/bd963c398c8a940e1c097614ef2c15505bd97d851e6f4263ad4184b780c4bf28/Screen-Shot-2018-10-03-at-3.25.59-PM.png)