Brandon Ly



L.A. Times Food
 2022-Present
TRLab  2023-2025

IDEO  2019-2022

Black Bean Grocery  2018

Airbnb  2018-2019

DoorDash  2014-2018



Feed

Information
Instagram



ZUOWE (座为) 2020
Logo, brand and collateral for ZUOWE (座为) while at IDEO Shanghai. As a portmanteau of 作为 (zuò wéi; conduct/achievement) and 座位 (zuò wèi; seat/space), the brand language reflects the product’s utilitarian yet meticulously refined design approach.  

©2025 Brandon Ly