L.A. Times Food 2022-Present
TRLab 2023-2025
IDEO 2019-2022
Black Bean Grocery 2018
Airbnb 2018-2019
DoorDash 2014-2018
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L.A. Times Food 2022-Present
TRLab 2023-2025
IDEO 2019-2022
Black Bean Grocery 2018
Airbnb 2018-2019
DoorDash 2014-2018
Feed
Information
I conceptualised and designed Art Links, a mobile-first puzzle game for the Metropolitan Museum of Art. Their team was looking to build on the growing genre of “snackable” game experiences like Wordle that could be played in quick weekly sessions. Art Links was born as a weekly challenge that asked players to find the connecting ties amongst a chain of artworks from The Met’s expansive archives.
Press: Artnet, Forbes, Decrypt
How it works: Across three rounds, players explore each artwork’s history and metadata to create correct linkages, which can be through simple relationships like matching materials and colors, or via more complex themes like visual motifs or artistic movements. Each round progresses slightly in difficulty: Round 1 presents artworks and has players pick the linking words; Round 2 presents the linkages and players must pick the correct artworks; Round 3 sees players picking both the correct artwork and linkage. Week to week, players view and explore ten or more artworks to complete each chain.
We ensured that no one had to be an art expert with prior knowledge to complete the game. Along the way, viewers could open and read each artwork’s ‘tombstone’ information (provenance + metadata) to glean the correct results hidden between the lines. The motivation to continue? A set of physical rewards offered in partnership with The Met, including private tours, gift store discounts, and special collection books. And, a set of digital-first rewards too: badges and achievements that boosted gamification and shareability even for the non-winners.
The project was a collaborative effort between TRLab and The Met’s curatorial, digital, and marketing departments. I led the game development, design, and illustration while collaborating with software development and PR.
While the game can still be played here, the core gameplay period lasted twelve weeks from January to April 2025. Tens of thousands of players interacting with the tombstone information normally explored only by archivists and museums regulars made The Met’s curatorial team more than pleased.